{"id":6631,"date":"2014-07-24T15:40:16","date_gmt":"2014-07-24T13:40:16","guid":{"rendered":"http:\/\/optik-sport-shop.at\/?p=6631"},"modified":"2016-05-03T23:32:44","modified_gmt":"2016-05-03T21:32:44","slug":"hagdtalk-hunting-and-the-public","status":"publish","type":"post","link":"https:\/\/ddoptics.shop\/en\/jagdtalk-jagd-und-oeffentlichkeit\/","title":{"rendered":"Jagd und Natur TV Jagdtalk: Hunting and the public - Silence in the forest?"},"content":{"rendered":"<h2>TIP - Hunting and Nature TV recording worth seeing: Hunting and the public - Silence in the forest?<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-6559\" src=\"http:\/\/optik-sport-shop.at\/wp-content\/uploads\/2014\/07\/jagd-und-natur-tv.jpg\" alt=\"Hunting and Nature TV\" width=\"169\" height=\"41\" title=\"\"><a title=\"To the page Hunting and Nature TV\" href=\"http:\/\/www.jagdundnatur.tv\" target=\"_blank\" rel=\"noopener\">Hunting and Nature TV<\/a> is the first <strong>German-language channel for hunters, fishermen and nature lovers.<\/strong><\/p>\n<p><strong>Topic of this hunting talk:<\/strong> <strong>Are hunting stakeholders in German-speaking countries communicating correctly?<\/strong> Do they communicate at all? What concepts are there to re-establish hunting as a cultural asset that is thousands of years old in our globally influenced society, which is increasingly urbanised and alienated from nature? Is it already too late?<\/p>\n<p><strong>Personal statements from the stakeholders present:<\/strong> See<strong> Need for change<\/strong>...; The <strong>Hunting must be repositioned globally<\/strong>; There are many publics, but only one nature. <strong>Better communication wins the majority interest<\/strong>Hunting policy is made in Brussels. And nobody there represents our interests; <strong>Professional public relations work does NOT take place in hunting<\/strong>...; As hunters, we allow ourselves to be treated far too much instead of acting ourselves; In the <strong>Hunting organisations reject renewal as a danger<\/strong> and therefore effective communication is also doomed to failure.<\/p>\n<h3>Discussion content: <strong>Extract of content statements in the video with playback times<\/strong><\/h3>\n<ul>\n<li>Is it possible to <strong>Define the hunting brand with us<\/strong> - 4:45<\/li>\n<li>Falconry as a small hunting group had the idea of world cultural heritage - 6:14<\/li>\n<li>You have to <strong>contemporary<\/strong> in the<strong> Reform hunting organisations<\/strong> and <strong>Taking developments into account<\/strong>. We have female hunters, for example, but not one female functionary. We also have a <strong>Ageing of the functionaries (function for life - is that representative)<\/strong>\u00a0 - 7:30<\/li>\n<li>We have a <strong>Gap between the generations<\/strong>, <strong>what is meant by hunting<\/strong> - 8:50<\/li>\n<li>We don't do public relations work for hunters but for non-hunters (Germany), I lack this understanding in Austria - 10:20<\/li>\n<li>There are <strong>No strategy where the problems occur<\/strong>Electronic media, social networks (example: <strong>How do I behave as a hunter on the Internet, what pictures can I post?<\/strong>how do I write the story without offending the non-hunter) - 11:25<\/li>\n<li>What I'm missing, what do the hunting organisations intend to do in terms of strategy (the hunter doesn't feel represented, he feels governed) - 11:50<\/li>\n<li>Why is it so difficult to represent hunting in public? - 12:45<\/li>\n<li><strong><a title=\"Portal of the Vorarlberg Hunting Association\" href=\"http:\/\/www.vjagd.at\" target=\"_blank\" rel=\"noopener\">Vorarlberg hunters have not developed a homepage, but a Web2.0 www.vjagd.at<\/a> Portal with community and facebook networking.   - 15:20<\/strong><\/li>\n<li>How much longer can the hunt limp along, what happens if nothing changes? - 16:25<\/li>\n<li>All nature lovers greet each other when they meet in nature, everything must be quiet when hunting - troublemakers - 18:00<\/li>\n<li>We need to define what hunting is and why we communicate (message) - 26:45<\/li>\n<li><strong>Communication must be professional<\/strong> be made - 28:50<\/li>\n<li>Equal rights in hunting, bowhunting, falconry, etc. - 34:00<\/li>\n<li>When I <strong>I run the risk of missing out on developments if I rely too heavily on the tried and tested<\/strong> and run behind and have to sanitise - 36:00<\/li>\n<li><strong>Qualification of functionaries - the requirements profile has changed.<\/strong> How successful are our functionary systems? 38:10<\/li>\n<li>We are confronted with a taboo subject: Killing - and we live in a society where death is very difficult to deal with - 40:30<\/li>\n<li>The hunters in the valleys are not interested in what hunting is doing in Namibia etc., our members have other interests. These goals must be taken into account. - 41:50<\/li>\n<li>We are not the only ones who kill, others do it too, fishermen, etc. - 44:50<\/li>\n<li><strong>A lot of good things happen in the forest, but the townspeople don't find out about them.<\/strong> He sits in front of facebook and writes about something he doesn't understand ... - 45:30<\/li>\n<li>Relying on politics and democracy: 90% of hunting supporters are ambivalent - will vote against hunting if in doubt. A tipping point can happen quickly - 47:00<\/li>\n<li>In the media, I see the usual suspects at May bock dinners, game weeks, etc. You see well-fed pesons with equally well-fed accounts ... is pouring oil on the fire. The effect of hunting - hunting is the privilege of the rich and powerful - 50:30<\/li>\n<li><strong>We have to live with the electronic (virtual) world<\/strong> - absolute must - 54:00<\/li>\n<li>Can the hunt afford it financially to structure something effectively. Marketing budget only needs a few % of sales - 54:20<\/li>\n<li><strong>Monetary history is a pretended problem - <a title=\"Hunting conference Gargellen\" href=\"http:\/\/www.vjagd.at\/2013\/jagd-zwischen-hirschruf-und-twitter\/\" target=\"_blank\" rel=\"noopener\">Example hunting conference Gargellen<\/a><\/strong> - 60:10<\/li>\n<li>Example: <a title=\"Alexa Rank Hunting Portal\" href=\"http:\/\/www.alexa.com\/siteinfo\/vjagd.at\" target=\"_blank\" rel=\"noopener\">Vorarlberg hunting portal Alexa Traffic Rank worldwide place 307,000<\/a>. For comparison: Salzburg Hunters' Association 8,206,000th place, Austrian Hunting Association 7,830,000th place, Hunting Bavaria 1,234,000th place - 61:10<\/li>\n<li>Other associations spend most of their income on public campaigns - 64:00<\/li>\n<li><strong>Ranking 300,000 for Vorarlberg hunting portal is excellent<\/strong> - Gastein tourism region 126,000 with 2-digit million range - 65:00<\/li>\n<li>Declarants are not given the choice - just show it or don't show it - 67:00<\/li>\n<li>We spend almost 40% of the budget on public relations - 68:30<\/li>\n<li>The <strong>The problem is not the money, the problem is the mindset<\/strong>\u00a0 -7 million hunters in Europe - 72:50<\/li>\n<li>In Salzburg, there is a concept for public relations work <strong>It would be important to join forces with the other hunting organisations<\/strong> - 76:50<\/li>\n<li>Vorarlberg hunting portal reaches visitors \/ people across borders - 80:40<\/li>\n<\/ul>\n<p><iframe style=\"border-style: none;\" src=\"http:\/\/www.jagdundnatur.tv:80\/embedded_videoplayer.php?episodeId=160\" width=\"640\" height=\"360\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>TIP: Hunting and Nature TV recording worth watching: Hunting and the public - Silence in the forest? <\/p>","protected":false},"author":2,"featured_media":8646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[177],"tags":[181,182],"class_list":["post-6631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-jagd-und-natur-tv","tag-jagdtalk"],"_links":{"self":[{"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/posts\/6631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/comments?post=6631"}],"version-history":[{"count":0,"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/posts\/6631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/media\/8646"}],"wp:attachment":[{"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/media?parent=6631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/categories?post=6631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ddoptics.shop\/en\/wp-json\/wp\/v2\/tags?post=6631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}