DDoptics owner Axel Drescher in an interview with the Swiss hunter 11/2012

Interview DDoptics - New optical star in the Swiss hunting sky

DDoptics Interview in the Swiss hunters 11/2012 as pdf HERE

With the German Optics specialists DDoptics there has recently been a new supplier of hunting optics in the Swiss market. The "Swiss hunters" spoke to Managing Director Axel Drescher.

"Schweizer Jäger": Axel, can you briefly introduce yourself and your company to the readers of "Schweizer Jäger"?

Axel Drescher: My name is Axel Drescher, Founder of DDoptics Dresden. I run the company together with my wife Constanze as a typical family business. Our product range includes optical Devices for hunting, sport and leisure such as binoculars, target optics, spotting scopes and night vision devices.

"Schweizer Jäger": What was the deciding factor for you to found your own optics brand?

Even as a child, I was fascinated by the subject of optics. At that time, my parents gave me an astronomy kit, which I was able to experiment with myself. Before reunification, the optics sector was one of the most important industries in the Dresden region.

When, after my Military career When I discovered Dresden as my new home, the optical industry in the new federal states was at rock bottom and many highly qualified, even older specialists with years of experience had no prospect of finding a job. Although purchasing power in the region was still lagging far behind, customers were used to a very high standard of quality.

At the time, we decided to create a Own binoculars according to our wishes and to market it in a small circle among our East German hunting colleagues. The production of this model was limited to initially to 100 pieces and met exactly the Needs of our customers in the region - "Good quality, at affordable prices". And so DDoptics was born!

"Schweizer Jäger": What is the basis for DDoptics' success in this highly competitive market?

The Success of DDoptics I see this as a combination of several factors. Main factors are certainly our customer proximity and the extensive range of services, such as a 30-year product guarantee on all our products. Direct customer contact is not only highly valued by our customersIt is also very important to me personally to incorporate the needs and criticism of our customers into the ongoing optimisation of our products and services.

The The majority of our investments flow not in sales, the Marketing or the Administration, but in the Development of new or improved products. Most of our new customers become aware of us because of personal recommendations from satisfied DDoptics users.

This rather conservative but cost-saving and Customer-orientated expansion policy enables us to take a leading position in terms of price/performance with our products and at the same time ensures that our sales are highly sustainable.

"Schweizer Jäger": Is DDoptics to be seen exclusively as a supplier of hunting optics, or to what extent do you also target other groups of buyers with your products, such as sport shooters?

On the topic "Hunting optics"in my experience Hunters are certainly among the most demanding customers. When it comes to quality and optical performance, there is hardly any willingness to compromise in this very narrow customer segment.

This High customer awareness However, it also enabled a relatively young or unknown supplier such as DDoptics to attract the attention of the hunting community relatively quickly with high-quality products at attractive prices.

For this reason, the hunting optics sector has been the most important market segment for us since the company was founded. With our Tactical target optics We also offer attractive products for sport shooters and, with our DDoptics shooting team six German champion in the hunting shooting. DDoptics is headquartered near Dresden in Germany.

"Schweizer Jäger": Are the products also produced in Germany?

At our headquarters in Dresden and Chemnitz new optics are developed and final assembly takes placesuch as the installation of our special Glass fibreA state-of-the-art position and movement sensor registers every movement and the position of the optics. A controller interprets this data so that the illuminated dot is there when you need it. " More info illuminated dot, for all riflescopes. The Basic production of our products takes place almost exclusively in co-operation with Japanese suppliers.

"Schweizer Jäger": DDoptics is primarily known in Germany. How do you see the Swiss market compared to your home market and what special challenges do you face here?

Recently we have been receiving Increased enquiries from interested Swiss parties and unfortunately have not yet been able to offer an optimal solution for these customers. The Step into Switzerland I consider, according to our Success in Germany, but also in Austriaas a logical consequence.

For our, especially in the wild boar regions of Germany, very popular high-intensity night glasses I see for the Swiss mountain regions only limited potential. For the special for mountain hunting developed lightweight and high-resolution EDX binoculars However, I definitely see a need for the 2012 series in Switzerland. Our biggest challenge is the "Initial scepticism" towards a new provider.

This will take time and I'm not expecting any miracles. In the medium term, however, I am personally convinced that we will also succeed in Switzerland with our philosophy and consistent focus on price/performance.

"Schweizer Jäger": Are your products already available directly in Switzerland or what distribution strategy are you pursuing specifically for Switzerland?

Yes, our products are now also available in Switzerland. The Distribution in Switzerland takes place exclusively via selected specialised dealers and gunsmiths. The aim here is not to find as many sales partners as possible, but to ensure nationwide coverage with one or two providers per region.

The minimum quality requirements that DDoptics imposes on itself correspond to the upper middle class of these product segments. For this reason, DDoptics does not offer cheap products for the mass market. It covers exclusively the quality range between good and premium classto which each best possible price/performance ratio. DDoptics is thus offering its sales partners in Switzerland an extremely attractive alternative or addition to their existing product ranges.

"Schweizer Jäger": Axel, thank you for the detailed and interesting interview and I wish you continued success and enjoyment in your work.

Thank you, Kurt, for the interview and I wish all our readers and yourself a hearty Weidmannsheil!

Extract of DDoptics binoculars and riflescopes in the shop