News
Warning about UNIC carbon shaft fake offers: When brand piracy and content theft target the hunting scene – The case of „Measuremaster.de“
Measuremaster.de & UNIC Carbon Shafts: Theft instead of discount: The case and the scam involving cloned hunting shops – or – When cyber fraudsters set their sights on hunting equipment
Straight off the bat: A UNIC carbon stock for €140 – your money is gone, you will never see a carbon stock.
The digitalisation of the hunting market brings many advantages: Innovative hunting equipment, bespoke high-tech components and modern weapon tuning can now be easily compared and purchased at the click of a button. Yet wherever premium products meet high demand, dubious copycats and fraudulent actors are seldom far behind.
A current and particularly brazen case is currently shaking the German-speaking hunting and sports shooting community: Under the Website of Measuremaster.de dank suddenly exclusive high-end carbon shafts from the renowned brand UNIC (Fine Ballistic Tools / FBT) appeared at surreal dumping and dirt-cheap prices.
On closer inspection, however, it turns out not to be a bargain, but a massive case of digital content theft, unfair competition and serious misuse of third-party intellectual property – with products originally distributed via authorised platforms such as the official DDoptics shop.
What is behind the original UNIC carbon shafts?
To understand the scale of this incident, one must bear in mind what the The UNIC brand from FBT stands for: The ultralight, highly sophisticated carbon shafts (like the UNIC Revolution or SuperErgo models) rank among the very best in the world for modern weapon tuning.
Made with high-precision fibres in a multi-layer fibre structure, noticeably dampen recoil in large calibres, withstand extreme weather conditions without warping and offer maximum ergonomics for systems from Blaser, Tikka, Sauer, Bergara or Mauser.
Genuine craftsmanship, highly specialised manufacturing tolerances and rigorous safety inspections justify the regular market price of 1,700 to over 1,900 euros. An offering such a precision product at a knock-down price contradicts every economic and artisanal reality in gunsmithing.
The perfidious scam: brazen content theft and code scraping
The analysis of the webshop in question at measuremaster.de shows a systematic, highly manipulative procedure. This is not an official authorised distributor or gunsmith business, but a shop that has copied the product catalogues of various authorised dealers 1:1.
Looking at the source code and the product presentations on the page, it is immediately striking:
- Identical product descriptions and specifications: Entire advertising texts, fit tables and equipment lists were copied word-for-word from platforms such as the official website of ddoptics.shop and FBT.
- Embedded codes and original assets: The operators didn't even bother to create their own image material or independent product structures. Product images, graphical elements and parts of the shop code were copied or embedded word for word.
- Bait-and-switch pricing and perhaps dubious modifications: The stocks were offered at a fraction of their actual market value – partly garnished with dubious installation and assembly promises that could not have come from a certified gunsmith.
The aim of such a scam is obvious: hunters are to be lured into paying in advance with seemingly sensational discounts.
What buyers ultimately receive – substandard knock-offs, out-of-spec counterfeits that can break with life-threatening consequences when a shot is fired, or quite simply no goods at all -, can easily be guessed with platforms of this kind.
Security risk of weapon tuning: Why cheap copies are life-threatening
A gun stock is not purely a decorative element. When a shot is fired, enormous gas pressures and dynamic vibrations act on the entire system. A stock must be precisely bedded to allow the barrel to oscillate freely and to distribute the forces evenly into the action.
Will a poor-quality counterfeit fitted or an alleged stock modification has been carried out by unauthorised tinkerers, the following risks apply:
- loss of precision and unpredictable shifts in the point of impact,
- Severe weapon damage due to faulty power transmission,
- Danger to life and limb due to stock breakages or splintering fibre structures during firing.
Anyone who purchases a genuine UNIC carbon stock is paying not just for the material, but for years of ballistic engineering, rigorous quality checks, and certified safety.
Legal action and widespread resistance: Community sounds the alarm
The people in charge behind the affected brands and networks did not leave this incident unanswered. To protect customers from financial loss and security risks, comprehensive measures were initiated:
- Report to Big Tech platforms & watchlist: Both Both Google and Meta (Facebook) were notified of the unlawful content and copyright infringements (DMCA takedowns / placement of unfair advertising) in order to immediately cut off the reach of the fraudulent sites.
- Involvement of the hunting media: Even high-reach formats and platforms within the hunting scene, including networks such as Hunt on Demand, were alerted via fb to raise comprehensive awareness in the community and warn against placing orders on the platform.
- Legal action: Appropriate legal steps are being considered and will be enforced against the unauthorised use of trademark rights, protected texts, code and images, as well as the allegation of commercial fraud.
Conclusion: Keep your eyes peeled when buying premium hunting equipment online
The Measuremaster.de case vividly demonstrates that even traditional hunting is not immune to cybercrime, fake shops and content scraping.
The golden rule is: if an offer for a genuine UNIC carbon shaft, premium optics or other products sounds too good to be true, it almost certainly is.
Buy high quality Weapon components exclusively through authorised specialist dealers, the official DDoptics shop or directly via Fine Ballistic Tools (FBT). Check this before every order Imprint, the payment methods (caution with payment by advance bank transfer only!) and if in doubt, contact the manufacturer directly to verify a dealer's authorisation.
