Traditional material of the Alpine people and hunters - it is the loden fabric from which legends were made.

Loden is the traditional fabricfrom which the Inhabitants of the Alpine region since centuries to make their clothes. The loden material offers a excellent protection against the often rough Mountain weather, against rain, wind and cold. Loden is a material that Product made from pure new wooltraditionally supplied by sheep from the region. Due to the higher quality requirements, wool from New Zealand sheep is also spun today.

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Short story about Loden

The term loden is documented in the tenth century as lodo (milled woollen fabric), but may also come from the Middle High German lodi (cloak) or Old Norse lodi (shaggy cloak). Loden is traditionally (and still today) used for all types of country house fashion used. Whether for Traditional costume fashion, Dirndl (e.g. at the Oktoberfest), Traditional jacket or simply to match the lederhosen - Loden is used everywhere as the main or supplementary material.

Loden has played and continues to play an important Bavarian and Austrian traditional costumes an important role. Interest in traditional costumes awoke in many regions in the late 19th century, when people began to return to regional characteristics and the supposed rural romanticism as part of the Heimat movement.

In Austria, in Styria in the middle of the 19th century, a grey Loden suit with green lapels and decorative stripes (Lampassen) through. He was selected from the Hunters' clothing developed in the Salzkammergut and popularised by Archduke Johann of Austria (1782-1859). The garment still in use today was "Styrian suit" called.

The Styrian suit

The Styrian suit found its way to Leisurewear of the nobility and, as a result, the upper middle classes. After the First World War, the The enthusiasm for traditional costumes spread throughout Austria. It was initially worn as typical clothing for citizens loyal to the regime, but remained a popular item of clothing even after the Second World War - especially in conservative circles.